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Introduction to Internal Marketing Course

Introduction to Internal Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This short, practical course shows you how to plan and run a focused three-month internal initiative that boosts engagement and strengthens culture. Learn to diagnose communication gaps, segment audiences, craft clear messages, and choose the right channels. Build simple KPIs, collect feedback with easy tools, iterate using basic analytics, and create reusable assets that keep teams informed, aligned, and motivated.

Elevify advantages

Develop skills

  • Design SMART internal marketing goals: clear, 3-month, impact-driven.
  • Build employee personas and journeys to expose cultural and comms gaps fast.
  • Segment internal audiences and craft tailored, action-focused messages.
  • Plan 3-month internal campaigns with the right channels, cadence, and assets.
  • Measure engagement with simple KPIs, surveys, dashboards, and quick iterations.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Prison System Intelligence Advisor and the course from Elevify was crucial in my selection.
EmersonPolice Investigator
The course was essential in meeting my boss's and the company's expectations.
SilviaNurse
Very excellent course. Lots of valuable information.
WiltonCivil Firefighter

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