ICP (Ideal Customer Profile) Strategy Course
Master ICP strategy for B2B marketing. Learn to define high-value segments, build buyer personas, map buying journeys, and design targeted campaigns that boost lead quality, shorten sales cycles, and increase conversion across your funnel.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The ICP Strategy Course gives you a clear, practical system to define, validate, and activate high-value customer profiles fast. Learn to build precise personas, segment accounts with firmographic data, size opportunities, and map buying roles to each funnel stage. Then turn insights into focused messaging, channels, and campaigns that lift conversion rates, shorten sales cycles, and improve lead quality with evidence-based decisions.
Elevify advantages
Develop skills
- ICP profiling: build evidence-based primary and secondary ICPs fast.
- Buyer personas: map roles, pain points, KPIs, and objections that drive deals.
- Segmentation: define firmographic bands and prioritize high-converting accounts.
- ICP-led campaigns: craft value props, channels, and plays that lift conversions.
- Funnel impact: tie ICP focus to CAC, win rates, and sales cycle improvements.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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