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Data-Driven Marketing Course

Data-Driven Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This data-driven marketing course shows you how to turn real customer behavior into precise segments, build a reliable data model, and design targeted campaigns that convert. Learn to set up tracking, define KPIs, run A/B and holdout tests, and optimize performance with clear dashboards. Get practical templates, concrete examples, and a focused home fitness e-commerce case so you can apply every lesson immediately.

Elevify advantages

Develop skills

  • Build actionable customer segments: turn raw data into clear, usable profiles.
  • Design smart A/B tests: set hypotheses, samples, and winning success metrics.
  • Track full-funnel performance: implement pixels, UTMs, and ROI dashboards.
  • Plan targeted campaigns: align audiences, messaging, KPIs, and budget quickly.
  • Use real market data: set justified assumptions and benchmarks for home fitness.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Prison System Intelligence Advisor and the course from Elevify was crucial in my selection.
EmersonPolice Investigator
The course was essential in meeting my boss's and the company's expectations.
SilviaNurse
Very excellent course. Lots of valuable information.
WiltonCivil Firefighter

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