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Data-Driven Marketing Course

Data-Driven Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This data-driven marketing course shows you how to turn real customer behavior into precise segments, build a reliable data model, and design targeted campaigns that convert. Learn to set up tracking, define KPIs, run A/B and holdout tests, and optimize performance with clear dashboards. Get practical templates, concrete examples, and a focused home fitness e-commerce case so you can apply every lesson immediately.

Elevify advantages

Develop skills

  • Build actionable customer segments: turn raw data into clear, usable profiles.
  • Design smart A/B tests: set hypotheses, samples, and winning success metrics.
  • Track full-funnel performance: implement pixels, UTMs, and ROI dashboards.
  • Plan targeted campaigns: align audiences, messaging, KPIs, and budget quickly.
  • Use real market data: set justified assumptions and benchmarks for home fitness.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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