Customer Acquisition Cost (CAC) Course
Master Customer Acquisition Cost (CAC) for marketing success. Learn to model CAC, benchmark channels, run 90-day optimization plans, and cut costs with better creatives, funnels, and influencer and referral strategies—without sacrificing growth or LTV.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Master Customer Acquisition Cost with a focused, practical course that shows you how to define CAC, model unit economics, and build realistic benchmarks for fitness and B2C subscription apps. Learn paid social and search channel mechanics, creative and landing page optimization, influencer and referral tactics, and owned-channel monetization. Build CAC models, run 90-day experiments, manage risk, and track the right metrics with clear dashboards and decision rules.
Elevify advantages
Develop skills
- CAC fundamentals & unit economics: master LTV, payback, and CAC:LTV fast.
- Paid social & search optimization: sharpen targeting, creatives, and landing pages.
- CAC modeling & forecasting: build lean scenarios, payback, and revenue impact.
- Influencer & owned-channel ROI: structure deals, track CAC, and scale winners.
- 90-day CAC optimization plan: run tests, reallocate budget, and manage risk.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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