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Customer Acquisition Cost (CAC) Course

Customer Acquisition Cost (CAC) Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Master Customer Acquisition Cost with a focused, practical course that shows you how to define CAC, model unit economics, and build realistic benchmarks for fitness and B2C subscription apps. Learn paid social and search channel mechanics, creative and landing page optimization, influencer and referral tactics, and owned-channel monetization. Build CAC models, run 90-day experiments, manage risk, and track the right metrics with clear dashboards and decision rules.

Elevify advantages

Develop skills

  • CAC fundamentals & unit economics: master LTV, payback, and CAC:LTV fast.
  • Paid social & search optimization: sharpen targeting, creatives, and landing pages.
  • CAC modeling & forecasting: build lean scenarios, payback, and revenue impact.
  • Influencer & owned-channel ROI: structure deals, track CAC, and scale winners.
  • 90-day CAC optimization plan: run tests, reallocate budget, and manage risk.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Prison System Intelligence Advisor and the course from Elevify was crucial in my selection.
EmersonPolice Investigator
The course was essential in meeting my boss's and the company's expectations.
SilviaNurse
Very excellent course. Lots of valuable information.
WiltonCivil Firefighter

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