Search Engine Marketing Course
Master search engine marketing for eco-friendly home products. Learn keyword research, campaign structure, ad copy, bidding, budgets, landing pages, and optimization to boost ROI and drive high-intent traffic in your digital marketing role.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Search Engine Marketing Course shows you how to research intent-driven keywords, structure campaigns, and choose the right match types to capture qualified traffic for eco-friendly home products. Learn to write compelling search ads, design high-converting landing pages, set smart bids and budgets, track conversions with GA4, and run ongoing tests and optimizations that increase sales while keeping costs efficient.
Elevify advantages
Develop skills
- High-ROI SEM strategy: design lean campaigns, ad groups, bids, and budgets fast.
- Search ad copywriting: craft eco-focused, high-CTR ads with strong CTAs.
- Keyword and intent research: build tight, profitable themes for green products.
- Landing page optimization: align ads, UX, and offers to lift Quality Score.
- Performance tracking: set up GA4, conversion tags, and SEM reports that scale.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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