Matomo Analytics training
Master Matomo Analytics for GDPR-compliant digital marketing. Learn consent-friendly tracking, data minimization, hosting design, and reporting tactics to optimize campaigns, funnels, and landing pages—without sacrificing user privacy or legal peace of mind.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Matomo Analytics Training shows you how to configure privacy-first tracking that delivers reliable insights while meeting strict GDPR and German requirements. Learn consent UX, cookie banner setup, data minimization, hosting choices, and secure data flows. Practice building compliant reports, funnels, and campaign analysis, and leave with clear governance checklists and workflows you can apply immediately.
Elevify advantages
Develop skills
- Design GDPR-safe tracking: build Matomo setups with strict data minimization.
- Configure Matomo consent UX: cookie banners, opt-outs, and compliant logs.
- Optimize campaigns in Matomo: track UTMs, funnels, and landing page ROI.
- Implement secure Matomo hosting: EU data flows, encryption, and access control.
- Govern analytics compliance: audits, DPIA checks, and incident response steps.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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