Google Analytics Course
4.8/5
Master Google Analytics (UA & GA4) for digital marketing. Build a solid measurement plan, implement tracking with GTM, analyze funnels and campaigns, and turn data into clear reports and A/B test ideas that grow traffic, conversions, and revenue.

4.8 in the evaluation
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Google Analytics Course shows you how to build a solid measurement plan, define KPIs, and turn business goals into clear tracking requirements. Learn GA4 and Universal Analytics implementation with Google Tag Manager, event taxonomy, and enhanced e-commerce tagging. Practice behavior and funnel analysis, segmentation, reporting, and QA so you can quickly uncover insights and recommend confident, data-driven optimizations.
Elevify advantages
Develop skills
- Analytics strategy design: build lean, high-impact GA4 and UA setups fast.
- Tagging and tracking: deploy clean GTM events, UTMs, and e-commerce tags.
- Behavior analysis: find funnel leaks, cart issues, and device-specific drop-offs.
- KPI and segmentation mastery: define sharp KPIs and profitable audience slices.
- Insight to action: turn reports into A/B tests, UX fixes, and campaign wins.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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