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Fundamentals of Digital Marketing Course

Fundamentals of Digital Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Fundamentals of Digital Marketing Course gives you a clear, step-by-step system to plan and run small-budget campaigns that actually convert. Learn how to research audiences, choose the right channels, build simple integrated campaigns, write effective ads and emails, set up analytics, create realistic budgets, and optimize performance using practical tools, benchmarks, and workflows you can apply immediately.

Elevify advantages

Develop skills

  • Channel selection & tools: Build lean, high-ROI campaigns on tight budgets.
  • Audience & analytics: Define personas, set KPIs, and track GA4 performance.
  • Campaign copy & pages: Craft UVPs, ad copy, and landing pages that convert fast.
  • Email & retention: Launch lifecycle flows, social proof, and referral programs.
  • Budgeting & testing: Allocate $1K, run A/B tests, and optimize ROAS with reports.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Prison System Intelligence Advisor and the course from Elevify was crucial in my selection.
EmersonPolice Investigator
The course was essential in meeting my boss's and the company's expectations.
SilviaNurse
Very excellent course. Lots of valuable information.
WiltonCivil Firefighter

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