digital strategy training
Master digital strategy for retail marketing. Learn to assess digital maturity, build data-driven roadmaps, optimize e-commerce and omnichannel journeys, and use analytics, CRM, and performance marketing to drive measurable growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Digital Strategy Training gives you a concise, hands-on path to stronger online performance. Learn to assess digital maturity, build realistic roadmaps, and manage risk, vendors, and governance. Master omnichannel integration, customer data, CRM, and single customer view, while improving e-commerce conversion, analytics, KPIs, and growth channels through practical, immediately applicable frameworks and tools.
Elevify advantages
Develop skills
- Build retail digital roadmaps: prioritize quick wins and long-term growth.
- Optimize e-commerce UX: boost conversion with CRO, A/B tests, and speed fixes.
- Design omnichannel journeys: unify store, web, pricing, and fulfillment flows.
- Turn customer data into revenue: SCV, CDP/CRM choices, and privacy-safe use.
- Scale performance marketing: MMM, attribution, SEO/SEM, and lifecycle flows.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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