User Acquisition Course
Master user acquisition for mobile apps with data-driven targeting, KPI tracking, A/B testing, and retention tactics. Learn to optimize channels, creatives, onboarding, and engagement loops to lower CAC, boost LTV, and scale your digital marketing results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The User Acquisition Course gives you a practical, step-by-step system to grow and retain users for habit-based mobile apps. Learn to build accurate personas, segment audiences, and choose the right channels, then design onboarding, activation flows, and gamified engagement loops that boost retention. You also master analytics, attribution, A/B testing, and optimization so every campaign becomes more efficient and profitable.
Elevify advantages
Develop skills
- Data-driven attribution: master SKAN, cohorts, and KPIs for profitable UA.
- Channel strategy: plan budgets, test creatives, and scale high-ROAS campaigns fast.
- Onboarding optimization: design activation flows that boost retention from day one.
- Experimentation playbook: run A/B tests and iterate quickly to grow LTV and ROAS.
- Retention design: apply gamification and lifecycle messaging to cut churn.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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