Lesson 1Turning 3–5 key words into picture words and use choicesThis part shows how to pick 3–5 brand key words and change them into picture words, material choices, and use ways, making sure every seen and touched part matches the brand promise.
Picking sharp, not ordinary key wordsMood boards linking words to picturesShape language matching key wordsMaterial, colour, and finish choicesUse ways echoing key wordsLesson 2Setting target user and use cases in 3–5 short lines: city moving, life ways, touch patternsThis part guides you to set target users and use cases, changing city moving patterns, life ways, and touch habits into short stories that guide design choices, feature main points, and brand voice.
User types for small EV SUVsDaily city trips and path mappingLife ways and brand fit checkTouch habits and tech hopesWriting short user story linesLesson 3Outside surface language: main spaces, side lines, shoulder/character lines, fold orderThis part details outside surface language, from main spaces to side lines and fold order, showing how to control lights, pull, and bright spots so the SUV looks clean, new, and clearly on-brand from all sides.
Main body spaces and mass buildShoulder and character line planSide folds and break logicLight control and bright flowSurface pull for EV newnessLesson 4Inside build: dashboard types, bridge vs layered consoles, sight lines, and felt widthThis part explains inside build choices for dashboards and consoles, comparing bridge and layered setups, handling sight lines, and using space, colour, and lights to make felt width, openness, and brand special feel bigger.
Dashboard height and cut planBridge vs floating console logicLayered front panel for depth and light playSight lines, seat points, and see-abilityFelt width through shape and colourLesson 5Outside basics: size rules for small electric SUVs (wheelbase, ends, beltline, roofline)This part explains size rules for small electric SUVs, showing how wheelbase, ends, beltline, and roofline choices affect stand, use ease, air flow, and how they clearly show the brand feel.
Wheelbase and cabin to body balanceFront and back end length tuningBeltline height and glass to body rateRoofline flow, narrow, and air impactStand, track width, and picture steadyLesson 6Light plan: main mark (front/back), day light shape, moving lights and their brand partThis part details how front and back light marks, day light shape, and moving light lines set brand knowing, help safety and rules, and make a remembered night look that grows across future car lines.
Front mark setup and orderBack light designs and night lookDay light shape, thickness, and beatMoving light lines and rule limitsLight family plan across lineLesson 7Controls & touch feel: screen setup, touch vs feel controls, light zones, and answer languageThis part covers controls and touch feel, from screen setup and control mix to light zones and answer language, making sure every touch, sound, and light feels easy, same, and matching the brand feel.
Main and side screen zoningFeel vs touch control balanceLight lighting as control waySound, shake, and picture answerStarting up, ways, and state clearnessLesson 8Wheel and stand design: link between wheel size, tyre shape, wheel arch handle, and felt sureThis part looks at wheel and stand design, linking wheel size, tyre shape, and wheel arch handle to felt sure, good use, and comfort, while keeping sizes possible for packing, cost, and air flow work.
Wheel round vs body sizeTyre shape, comfort, and sport feelWheel arch shape and cut designsEvenness, shift, and track widthAir wheels and EV good use signsLesson 9Storage and use logic: seen vs hidden storage, change for city life waysThis part looks at storage and use logic for city life ways, balancing seen and hidden spaces, change setups, and bend cargo ways so the vehicle feels easy, no mess, and truly helps daily city doings.
Mapping daily carry things and flowsSeen vs hidden storage placeChange back and back seat ideasBend cabin organisers and barsFast clean and easy reach waysLesson 10Seating and body fit: seat outlines, cushion shapes, felt support, and social seating logicThis part focuses on seating and body fit, covering seat outlines, cushion shapes, felt support, in and out, and social seating logic so people inside feel comfy, safe, and naturally pushed to talk.
Seat point, body hold, and see targetsSeat outline and side hold tuningCushion shape and push mappingBack bench vs single seatsIn, out, and turn ideas