Psychology of Communication Course
This course equips you with psychological insights to craft persuasive, ethical communication, especially in emails. Explore cognitive and emotional influences on audience behaviour, data analysis techniques, and proven strategies to enhance engagement, foster trust, and drive conversions in professional settings. Ideal for marketers and communicators seeking data-backed results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain practical tools for creating clear, effective email campaigns using psychology principles. Understand cognitive ease, attention spans, memory retention, and decision heuristics to develop compelling subject lines, mobile-optimised designs, concise body text, and strong calls to action. Master ethical emotional appeals, message framing, social proof, audience segmentation, A/B testing methods, and essential metrics for rapid campaign improvements.
Elevify advantages
Develop skills
- Design persuasive emails using ethical cognitive and emotional triggers.
- Optimise email content with high-impact subject lines, body copy, and CTAs.
- Analyse audience data including behaviours, stressors, and device preferences.
- Leverage social proof and framing to build trust and prompt action.
- Conduct A/B tests and monitor key metrics to refine campaigns effectively.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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