Marketing Psychology Course
This course equips marketers with psychological principles to create ethical campaigns for mental health services, focusing on engagement, user analysis, and data-driven improvements.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Marketing Psychology Course teaches you how to create ethical, evidence-based campaigns for mental health services that boost engagement without manipulation. You will learn to analyse barriers such as stigma and procrastination, develop clear messages, optimise user journeys, apply social proof responsibly, safeguard privacy, conduct ethical A/B tests, and use data to make practical improvements for enrolment and retention.
Elevify advantages
Develop skills
- Choice architecture design: build ethical funnels that boost sign-ups quickly.
- Persuasive copywriting: craft high-converting CTAs, ads, and landing pages.
- Audience psychology mapping: turn stress insights into precise user personas.
- Ethical influence and social proof: increase trust without manipulation.
- Data-driven testing: run ethical A/B tests to refine mental health marketing.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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