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Laboratory Product Management Course

Laboratory Product Management Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Acquire hands-on product management skills for diagnostic systems in this intensive course. Learn customer segmentation, value proposition development, solution differentiation with competitive data, pricing strategies, channel approaches, promotional methods, launch planning, KPI monitoring, and lifecycle management for the initial two years.

Elevify advantages

Develop skills

  • Lab market research: gauge PCR demand, analyse rivals, and identify price trends quickly.
  • Lab product positioning: develop clear value propositions, evidence points, and unique differentiators.
  • Lab pricing and channels: create pricing offers, models, and balance distributor versus direct sales.
  • Lab launch execution: boost adoption using pilots, key opinion leaders, and focused promotions.
  • Regulatory and quality essentials: CLIA, ISO 15189, FDA/IVDR, and post-market surveillance.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...
Giulio Carlo
Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.
Mariana Ferres
Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!
Luciana Alvarenga
Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.
Giulio Carlo
Giulio CarloAluno de Engenharia de Prompt

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