Laboratory Product Management Course
Master laboratory product management, covering market research, positioning, pricing, promotion, and regulatory strategies. Learn to launch, expand, and optimise diagnostic products for success in clinical settings. This course equips you with practical skills to manage products from inception through the first two years of the lifecycle, using real-world data and competitive insights.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Acquire hands-on product management skills for diagnostic systems in this intensive course. Learn customer segmentation, value proposition development, solution differentiation with competitive data, pricing strategies, channel approaches, promotional methods, launch planning, KPI monitoring, and lifecycle management for the initial two years.
Elevify advantages
Develop skills
- Lab market research: gauge PCR demand, analyse rivals, and identify price trends quickly.
- Lab product positioning: develop clear value propositions, evidence points, and unique differentiators.
- Lab pricing and channels: create pricing offers, models, and balance distributor versus direct sales.
- Lab launch execution: boost adoption using pilots, key opinion leaders, and focused promotions.
- Regulatory and quality essentials: CLIA, ISO 15189, FDA/IVDR, and post-market surveillance.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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