Data analytics training
5/5
Gain mastery in marketing data analytics: clean and process CSV files, calculate reliable KPIs like ROAS, CPA, and CTR, segment campaigns effectively, model budget impacts, and produce executive-ready reports and dashboards that enhance ROAS, boost conversions, and drive revenue growth across tech marketing channels. This training builds practical expertise for data-informed decisions.

5.0 in the evaluation
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with hands-on skills to load, clean, and validate marketing CSV files, compute essential metrics such as ROAS, CPA, CTR, and conversion rates, perform segmentation and campaign analysis for informed budgeting, design experiments, model spending scenarios, and create reports, dashboards, and documentation that transform raw data into actionable, revenue-driven strategies.
Elevify advantages
Develop skills
- Marketing data cleaning: swiftly load, inspect, and correct messy campaign CSV files.
- Conversion analytics: segment users, test hypotheses, and evaluate campaign ROAS performance.
- Budget optimization: model spending scenarios, marginal ROI, and strategic reallocations.
- KPI mastery: calculate CPA, ROAS, CTR, and cohorts using repeatable SQL or Python code.
- Executive reporting: convert complex data into concise, actionable presentations and dashboards.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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