AI Basics Course
This AI Basics Course equips tech professionals with practical foundations in AI, machine learning, and generative AI. It covers retail-focused use cases, KPIs, risk management, ethics, and reusable templates. Learners gain skills to design, evaluate, and communicate high-impact AI solutions effectively.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain a practical foundation in AI, machine learning, and generative models focused on business impact. Learn to select high-value use cases, assess risks, align AI with KPIs, design experiments, explore retail examples, key algorithms, data needs, and governance for end-to-end AI initiatives.
Elevify advantages
Develop skills
- Design AI use cases: spot high-value, low-risk opportunities.
- Explain core AI methods: translate ML, NLP, forecasting to business impact.
- Evaluate AI models: read metrics, assess bias, judge readiness.
- Plan data for AI: define schemas, features, quality checks.
- Drive AI delivery: write KPIs, design A/B tests, align stakeholders.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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