Point-of-Sale Promotion & Activation Course
Gain expertise in point-of-sale promotions for premium granola. Delve into shopper insights, develop POS strategies, plan activation timelines, execute in stores, and measure KPIs to increase sales, encourage trials, and secure prime shelf space in busy retail settings. Boost performance with data-driven tweaks and team oversight.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches how to convert premium granola shoppers into buyers through effective in-store strategies. Explore category insights, shopper behaviours, and segments, then create SMART goals, POS plans, activation schedules, and field guidelines. End equipped to monitor KPIs, fix problems, and refine 8-week cycles for better outcomes.
Elevify advantages
Develop skills
- Diagnose POS challenges swiftly by identifying packaging, shelving, and display faults.
- Transform shopper data into precise 8-week POS activation targets.
- Craft effective POS strategies selecting materials, spots, and promo methods beyond pricing.
- Instruct and manage field staff with detailed store directives and photo audits.
- Measure POS returns using sales, stock turnover, and display metrics for quick improvements.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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