In-Store Promotions Course
Enhance retail sales through impactful in-store promotions. Gain knowledge in shopper behaviour, store layout, sampling techniques, messaging, key performance indicators, and affordable materials to create, implement, and refine promotions for healthy snacks that encourage trials, purchases, and loyalty. This course equips you with practical strategies to drive measurable results in real store settings.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Improve in-store promotions for healthy snacks via this targeted course on shopper behaviour, store layouts, visual merchandising, and fixtures. Discover planning and running sampling sessions, developing convincing messages, selecting promotion formats, and training staff. Learn basic data gathering, essential metrics, and refinement techniques to ensure promotions yield clear sales growth and better choices.
Elevify advantages
Develop skills
- Design effective in-store promotions for snacks within retail limits.
- Optimise store layouts, signs, and displays to increase shopper interest quickly.
- Conduct safe and efficient sampling events that turn trials into sales.
- Monitor promotion performance metrics and improve using basic data methods.
- Create compelling health-oriented messages for snacks suited to target groups.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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