Distribution and Merchandising Course
4/5
This course equips you with essential retail skills for effective distribution and merchandising. Delve into planograms, shelf optimisation, traffic patterns, and impulse zones to maximise sales per foot. Focus on category management and high-impact displays tailored for cereals, snacks, and beverages, using KPIs and A/B testing for proven results in any retail setting.

4.0 in the evaluation
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain hands-on skills in category optimisation, planogram creation, and shelf space planning to drive better sales. Cover zoning techniques, product facings, SKU arrangements, shopper traffic flow, impulse buying zones, and strategies for cereals, snacks, beverages. Learn key performance indicators, A/B testing, and deployment approaches for data-backed merchandising across various store types.
Elevify advantages
Develop skills
- Optimise category space to increase sales per linear foot using intelligent layouts.
- Design practical planograms for quick and effective shelf planning.
- Apply supermarket tactics to position cereals, snacks, and drinks for higher sales.
- Leverage shopper traffic and impulse zones to generate high-margin revenue.
- Master retail A/B testing fundamentals to track KPIs and implement top layouts swiftly.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
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Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

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