Lesson 1Best Ways to Manage Pictures: Sizes, Galleries, Colour Samples, Picture Names for SEOThis part explains best practices for handling pictures in fashion, including sizes, shapes, galleries, colour samples, and search-friendly names so images load quick and help sales and finding products.
Standard image sizes and aspect ratiosPrimary, alternate, and detail gallery shotsManaging color swatch images per variantFile naming for SEO and asset trackingCompression, formats, and CDN deliveryImage QA workflows before publishingLesson 2Product Info Standards: Templates for Descriptions, Size Guides, Fit Tips, Care NotesThis part sets product info standards for fashion, including description templates, size guides, fit and style tips, and care notes that cut returns, help search, and keep brand voice steady.
Standard structure for product descriptionsCreating clear sizing charts by regionWriting fit notes to reduce returnsCare and fabric instructions best practicesTone of voice and brand style guidelinesLocalizing content for different marketsLesson 3Labelling and Extra Info: Groups, Filters, Search Options, Inner Labels for Sales PlanningThis part covers labelling and extra info plans for groups, filters, and search options, plus inner labels for sales planning, allowing flexible campaigns, picked selections, and easy site finding.
Difference between tags, attributes, and fieldsDesigning tags for collections and campaignsMetadata for search facets and filtersInternal tags for buying and merchandisingGovernance to avoid tag sprawl and noiseAuditing and cleaning legacy tags regularlyLesson 4Key Product Info Model: Title, Full and Short Descriptions, Price, Cost, SKU, Barcode, Details, Pictures, Alt Text, Weight, Size, Supplier, SeasonThis part sets a solid fashion product info model, covering main IDs, prices, delivery data, and full content fields so products stay the same, findable, and ready for sales and delivery work.
Required identifiers: SKU, barcode, internal IDsStructuring titles, short and long descriptionsManaging base price, compare-at, and cost fieldsHandling weight, dimensions, and shipping classesManaging vendors, seasons, and product lifecycleBest practices for product images and alt textLesson 5Setting Product Categories: Picking 3 Main Groups and 2–3 Subgroup Structures for Fashion (e.g., Women, Men, Accessories)This part shows how to make a useful fashion category system, choose top groups, set subgroups, and match menus, filters, and collections so buyers quickly find what they need.
Choosing primary categories for fashionDesigning subcategories by product typeSeparating gendered and unisex categoriesAligning taxonomy with navigation menusUsing taxonomy to power collections and PLPsGovernance for adding new categoriesLesson 6Variation Plans: Adjustable Products vs Separate SKUs, How Variations Link to Stock ItemsThis part explains how to set variation structures for size, colour, and style, when to use adjustable products or separate SKUs, and how choices affect stock, reports, and sales flexibility.
When to use configurable parent productsWhen to split variants into separate SKUsLinking variants to inventory locations and binsVariant options for size, color, and materialManaging variant-level pricing and imagesReporting and analytics by variant versus styleLesson 7Pricing Plans and Markup Fields: List Price, Sale Price, Goods Cost, Layered Pricing for DealsThis part details pricing info setups, including list price, base and sale prices, goods cost, and layered pricing, so deals, profits, and cuts can be handled the same across sales channels.
Storing MSRP, base price, and sale priceCapturing cost-of-goods and landed costMarkup, margin, and profitability reportingTiered pricing and volume discountsPromo price fields versus coupon logicChannel-specific pricing and currency rulesLesson 8Bulk Load/Export Steps: CSV Templates, Needed Fields, Checks, Group Picture UploadThis part covers making reliable bulk load and export steps using CSV templates, setting needed fields, checking data, and auto group picture uploads to keep big lists correct and current.
Designing reusable CSV import templatesDefining required and optional product fieldsData validation rules and error handlingMapping images and galleries in bulk uploadsScheduling recurring imports from ERP or PIMExporting data for audits and external partnersLesson 9Detail Modelling: Size, Colour, Material, Fit, SKU Rules and Barcode UseThis part explains how to model details like size, colour, material, and fit, set naming rules, and link details to SKU and barcode setups to help search, filters, and store work.
Standardizing size scales and conversionsDefining color, material, and pattern attributesFit attributes for different garment typesDesigning human-readable SKU structuresBarcode formats and scanning constraintsUsing attributes to drive filters and search
