from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Category Management Course provides a straightforward, step-by-step method for developing a successful category, illustrated with breakfast cereals as a practical case. Discover how to convert customer insights into better product selections, create efficient pricing structures, organise focused promotions, and develop ready-to-implement plans for stores, complete with performance indicators, risk management, and tools you can use right away in your outlets.
Elevify advantages
Develop skills
- Shopper insight mapping: convert cereal buyer data into straightforward shop actions.
- Assortment optimisation: construct, review gaps, and streamline product variants for your outlets.
- Pricing and price ladders: create intelligent price ranges for own-label and branded items quickly.
- Promotion planning: develop one-month promotion strategies that increase sales volume without eroding profits.
- KPI tracking and risk control: oversee category performance and avoid issues with stock or profit losses.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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