from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Category Management Course provides a straightforward, step-by-step method for developing a successful category, illustrated with breakfast cereals as a practical case. Discover how to convert customer insights into better product selections, create efficient pricing structures, organise focused promotions, and develop ready-to-implement plans for stores, complete with performance indicators, risk management, and tools you can use right away in your outlets.
Elevify advantages
Develop skills
- Shopper insight mapping: convert cereal buyer data into straightforward shop actions.
- Assortment optimisation: construct, review gaps, and streamline product variants for your outlets.
- Pricing and price ladders: create intelligent price ranges for own-label and branded items quickly.
- Promotion planning: develop one-month promotion strategies that increase sales volume without eroding profits.
- KPI tracking and risk control: oversee category performance and avoid issues with stock or profit losses.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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