Web Analytics for Retail and E-commerce Course
Gain expertise in web analytics for retail and e-commerce in international trade. Master tracking cross-border traffic, integrating logistics and customs data into KPIs, minimising cart abandonment, and enhancing revenue based on country, currency, shipping expenses, and payment options. This course equips you with practical tools to analyse performance across global markets effectively.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Acquire key web analytics skills for retail and e-commerce, emphasising international traffic, conversions, and revenue metrics. Track multi-channel campaigns, integrate data with logistics, evaluate shipping and customs effects, study checkout patterns, and develop intuitive dashboards and KPIs. Conclude with a hands-on optimisation guide ready for immediate use to elevate outcomes in diverse markets.
Elevify advantages
Develop skills
- Cross-border traffic analytics: analyse sessions, users, and country KPIs.
- Conversion and revenue KPIs: calculate rates, AOV, and net revenue by market.
- Logistics-integrated analytics: connect shipping, duties, and customs to sales.
- Checkout and payment analysis: monitor funnels, failures, and abandonment by country.
- Optimization playbook: create tests, KPIs, and reports for international trade teams.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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