Business Internationalization Strategy Course
Gain expertise in expanding foreign trade through a full business internationalisation strategy: pick markets, adjust your marketing mix, choose partners, handle logistics, manage risks, and monitor KPIs to boost your brand profitably worldwide.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Business Internationalisation Strategy Course offers a straightforward, step-by-step guide to picking markets, identifying target customers, and positioning your brand successfully. Discover ways to modify product, price, distribution, and promotion, select appropriate entry methods and partners, oversee logistics and paperwork, and handle risks using actionable KPIs, financial instruments, and compliance approaches ready for instant use.
Elevify advantages
Develop skills
- Market selection: select high-potential countries using quick, practical research methods.
- Entry mode strategy: choose and negotiate suitable partners and channels overseas.
- Export operations: organise logistics, Incoterms, and paperwork for seamless deliveries.
- Risk control: reduce FX, regulatory, and operational risks in foreign markets.
- Go-to-market mix: tailor product, price, place, and promotion to each country.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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