Game Theory for Business Course
Gain mastery in game theory for business and economics. Model pricing, marketing, and product strategies, anticipate competitor reactions, and construct payoff matrices to convert SaaS and Latin American market data into precise, profitable decisions. This course equips you with tools for real-world strategic planning and risk management in competitive environments.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides practical game theory tools to analyse SaaS competition in Latin America, model pricing, marketing, and features, and predict rival responses using payoff structures. Build normal-form and sequential games in spreadsheets, perform sensitivity analyses, and develop strategic recommendations, monitoring plans, and risk-aware decisions for business success.
Elevify advantages
Develop skills
- Game modelling: create payoff matrices and decision trees for SaaS markets.
- Competitive strategy: forecast rival actions and select profit-maximising moves quickly.
- Pricing analytics: analyse price changes, CAC, LTV, churn, and margins in SaaS.
- Market research: leverage simple data to compare pricing, features, and ROI.
- Scenario planning: conduct sensitivity tests and refine strategies using real KPIs.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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