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Consumer Behavior in Economics Course

Consumer Behavior in Economics Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course on consumer behaviour in economics equips you with practical tools to grasp why buyers opt for standard, luxury, or sustainable refill cleaning products, and strategies to shape those decisions. Master analysing price sensitivity, crafting behaviour-driven segments, conducting A/B tests, monitoring metrics such as retention and customer lifetime value, and converting research into focused, data-backed marketing moves that boost results swiftly.

Elevify advantages

Develop skills

  • Build behaviour-based customer segments for eco-friendly cleaning product markets.
  • Design efficient surveys, polls, and social listening to reveal purchase motivations.
  • Use behavioural economics for pricing, promotion, and positioning green products.
  • Plan A/B and multivariate tests to refine messaging, pricing, and product bundles.
  • Analyse elasticity, retention, and CLV metrics to measure marketing effectiveness.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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Great course. A lot of valuable information.
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