Business Management and Market Analysis Course
Gain expertise in business management and market analysis focused on Latin America. Master market sizing, risk assessment, consumer behavior analysis, and data-driven strategies for eco-friendly cleaning products, transforming economic insights into profitable business decisions.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with practical tools to evaluate Latin American markets, estimate demand for eco-friendly cleaning products, and compare online versus physical retail performance. Learn to interpret trends, assess strategic choices, analyze competitors, and develop data-driven recommendations and action plans for informed business decisions.
Elevify advantages
Develop skills
- Market sizing for eco products: estimate TAM, SAM, and SOM using real data.
- Channel strategy analysis: compare online vs physical retail and predict changes.
- Trend and risk assessment: convert macro signals into opportunities or threats.
- Strategic option evaluation: create ROI-based go/no-go decisions for initiatives.
- Evidence-based reporting: produce concise, data-backed market recommendations.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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