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Business Management and Market Analysis Course

Business Management and Market Analysis Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

You will learn how to analyse business environments, segment markets, and develop strategies that align with real competitive conditions. The course covers financial statements, budgeting, and key performance metrics so you can make decisions backed by data. You will study consumer behaviour, pricing strategy, and integrated marketing communications. Strategic planning tools including the Ansoff matrix and business model canvas are covered in depth. You will also explore leadership, operations management, digital marketing, and AI-driven analytics. By the end, you will be able to build and present a complete business strategy from analysis to execution.

Elevify advantages

Develop skills

  • Market Analysis Frameworks: Apply SWOT, PESTLE, and Porter's Five Forces to real competitive landscapes.
  • Financial Statement Interpretation: Read and analyse income statements, balance sheets, and cash flow reports.
  • Strategic Marketing Planning: Build data-driven marketing plans using segmentation, targeting, and positioning models.
  • Business Performance Measurement: Design KPI dashboards and balanced scorecards to track and improve results.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
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Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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