Product Management Course
This course equips you with essential product management skills tailored for small and medium businesses, covering market validation, vision setting, feature prioritization, user journey mapping, and go-to-market strategies to launch successful products.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Product Management Course provides practical, end-to-end skills to build and grow successful products for small and medium businesses. Learn to validate markets, define clear vision and goals, map user journeys, prioritise features, design MVPs, and plan two-release roadmaps. Master metrics, analytics, experimentation, and go-to-market strategies so you can launch confidently, reduce risk, and drive measurable business impact.
Elevify advantages
Develop skills
- Market validation: rapidly test small business needs with real data.
- Product vision: align SMB-focused roadmaps with clear, measurable goals.
- Feature prioritisation: scope MVPs using RICE, JTBD, and outcome-driven planning.
- User journey design: map SMB personas to onboarding, activation, and retention.
- Go-to-market and analytics: launch, track KPIs, and iterate with lean experiments.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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