Nudging in Marketing Course
This course teaches marketing professionals how to use nudging techniques to encourage healthier grocery selections and boost conversions. Participants explore behavioral economics principles, digital choice architecture strategies, and A/B testing methods to create ethical nudges suited to shopper behaviors in diverse markets like Indonesia. Key topics include designing high-impact interventions across search, product pages, carts, and checkout while maintaining user trust and respecting local contexts. By the end, learners will confidently apply these tools for measurable results.
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Explore ethical nudging strategies to steer customers toward healthier grocery options in markets like Indonesia. The course delves into behavioral biases, digital choice design for search, product pages, carts, and checkout, plus A/B testing, metrics tracking, and trustworthy implementation amid local challenges.
Elevify advantages
Develop skills
- Design effective behavioral nudges for e-commerce platforms.
- Apply key decision biases like defaults and framing to promote healthy choices.
- Optimize digital choice architecture using visuals, labels, and bundles.
- Conduct efficient A/B tests to measure and scale successful nudges.
- Implement ethical nudges that prioritize transparency and user trust.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Giulio CarloDigital Marketing Student
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