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Merchandising & In-Store Promotion Course

Merchandising & In-Store Promotion Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Enhance shop performance through practical training on analysing stores and shoppers, planning layouts and flow, creating compelling product displays, and using data insights. Master visual narratives, optimise key areas like fitting rooms and checkouts, apply customer behaviour principles, and leverage KPIs, A/B testing, and easy tools to implement, track, and refine merchandising strategies for ongoing success.

Elevify advantages

Develop skills

  • Assess retail spaces by evaluating malls, visitor flows, and shopper profiles swiftly.
  • Craft compelling visual stories for brand-aligned promotions that boost quick sales.
  • Design zoning and layouts to guide shopper movement, signage, and fixtures for peak sales.
  • Apply product display methods to cluster items, promote cross-sales, and highlight stars to raise spend per visit.
  • Track results with key metrics and split tests to adjust merchandising dynamically.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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