Merchandising & In-Store Promotion Course
Gain expertise in retail merchandising and shop promotions to increase footfall, sales conversions, and average spend. Discover zoning techniques, visual narratives, product arrangements, and performance metrics to craft engaging store setups that convert visitors into repeat buyers. This course equips you with actionable skills to elevate in-store experiences and drive business growth through smart, data-backed decisions.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Enhance shop performance through practical training on analysing stores and shoppers, planning layouts and flow, creating compelling product displays, and using data insights. Master visual narratives, optimise key areas like fitting rooms and checkouts, apply customer behaviour principles, and leverage KPIs, A/B testing, and easy tools to implement, track, and refine merchandising strategies for ongoing success.
Elevify advantages
Develop skills
- Assess retail spaces by evaluating malls, visitor flows, and shopper profiles swiftly.
- Craft compelling visual stories for brand-aligned promotions that boost quick sales.
- Design zoning and layouts to guide shopper movement, signage, and fixtures for peak sales.
- Apply product display methods to cluster items, promote cross-sales, and highlight stars to raise spend per visit.
- Track results with key metrics and split tests to adjust merchandising dynamically.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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