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Marketing Mix Modeling Course

Marketing Mix Modeling Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Marketing Mix Modelling Course provides a quick, hands-on way to create solid MMM for e-commerce fitness brands in the US. You'll learn to organise neat data sets, model adstock, saturation, and seasonal patterns, select the proper regression type, and manage model checks. Plus, you'll get practice in estimating ROI, optimising budgets, planning scenarios, and explaining results clearly to top managers.

Elevify advantages

Develop skills

  • Build strong MMM models: use adstock, saturation, and seasonality in weeks.
  • Design neat MMM datasets: set KPIs, media inputs, and control variables.
  • Diagnose and adjust models: sort multicollinearity, check errors, confirm fit.
  • Measure channel effects: calculate lift, ROI, marginal ROI, and elasticities.
  • Optimise media budgets: do ROI-based scenarios and give clear summaries to execs.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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