Marketing & Market Research Course
This course covers the complete marketing process, from researching markets and segmenting customers to analysing rivals and planning actions. Develop data-backed strategies, refine product positioning, and transform slow sales into real growth anywhere.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to define market scope, analyse competitors, profile customers, and identify sales issues for green cleaning products in Latin America. Utilise data from reports, social media, and shops to create solid strategies, strong positioning, and a 3-month plan with KPIs, tests, and reports for stakeholders.
Elevify advantages
Develop skills
- Market research skills: conduct quick, data-focused studies for new areas.
- Competitor analysis: understand prices, sales channels, and brand messages.
- Customer profiling: create detailed personas and purchase habit maps.
- Sales growth diagnosis: find causes of flat sales using simple data.
- Market entry planning: build 90-day plans with KPIs and learning tests.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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