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Luxury Marketing Course

5/5
Luxury Marketing Course
5.0 in the evaluation
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Luxury Marketing Course provides a practical guide to establish and expand a premium brand in New York and Dubai. You will learn about targeting wealthy customers, subtle brand positioning, pricing strategies and creating scarcity, superior customer experiences, and specific channels like exclusive events, influencers, and personal concierge services, along with key performance indicators, monitoring tools, and simple testing approaches to maintain prestige while achieving successful product launches.

Elevify advantages

Develop skills

  • Luxury market mapping: assess size, segments and position brands in NY and Dubai.
  • Affluent segmentation: identify high-value luxury buyer profiles that lead to sales.
  • High-touch CX design: create VIP experiences across online, stores and concierge services.
  • Pricing and scarcity: develop waiting lists, pricing levels and value narratives without price cuts.
  • Luxury launch analytics: monitor KPIs, evaluate channels and refine budgets efficiently.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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