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IT Marketing Course

IT Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The IT Marketing Course provides a focused three-month plan to reach and convert B2B IT buyers. Learn how to map personas, define value propositions, handle objections, and segment accounts for cloud and security offers. Build a realistic paid budget, set clear KPIs, run low-cost experiments, and use ready-made templates for emails, ads, webinars, and landing pages to drive qualified leads fast.

Elevify advantages

Develop skills

  • IT buyer insight mapping: quickly profile B2B tech stakeholders and their pains.
  • Cloud product personas: build sharp, segmented targets for Workspace and Security.
  • High-impact IT value props: turn complex features into clear, proof-backed outcomes.
  • 90-day IT demand plan: launch lean, measurable campaigns across key digital channels.
  • Budget and KPI mastery: allocate $3K smartly and scale winners with simple dashboards.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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