from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
ICP Training gives you a clear, practical framework to define, tier, and operationalize your Ideal Customer Profile so every campaign and touchpoint targets high-value accounts. Learn ICP foundations, firmographics, buying triggers, personas, and buying centers, then apply them through workshops, roleplays, and templates. Finish with governance, reporting, and CRM enforcement so your ICP is adopted, measured, and continuously improved.
Elevify advantages
Develop skills
- Build high-impact ICPs: define firmographics, triggers, and negative fit fast.
- Map buying centers: pinpoint priority personas, pains, and decision power.
- Tier ICP accounts: set clear rules for routing, SLAs, and GTM focus by tier.
- Operationalize ICP in CRM: enforce fields, automation, and reporting cadence.
- Craft persona-based outreach: tailored pitches, sequences, and objection scripts.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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