Consumer Behavior Course
This course explores consumer behavior in selecting wellness and mental health apps, focusing on key factors like motivations, value, social influences, usability, and barriers such as cost and privacy. Participants will gain practical skills in research, segmentation, positioning, messaging, and journey mapping to improve app strategies for better user acquisition, activation, and retention.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Consumer Behaviour Course explains how people select wellness and mental health apps, considering motivations, perceived value, social influence, usability, and obstacles such as cost and privacy concerns. You will learn quick research techniques, micro-segmentation, targeted positioning, message creation, and decision journey mapping to develop more effective strategies that enhance user acquisition, activation, and sustained engagement.
Elevify advantages
Develop skills
- Decode consumer drivers: identify genuine adoption factors for wellness apps.
- Rapid insight research: analyse reviews, reports, and forums to uncover behaviour patterns.
- Micro-segmentation mastery: quickly define high-value personas for urban professionals aged 25–35.
- Journey mapping skills: create effective prompts throughout the freemium user funnel.
- Conversion-focused messaging: develop and evaluate text that builds trust and increases registrations.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Giulio CarloDigital Marketing Student
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