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B2B Account-Based Marketing Course

B2B Account-Based Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This B2B Account-based Marketing Course provides a straightforward, hands-on approach to securing and expanding valuable business accounts. You'll learn to pinpoint your ideal customer profile and decision-makers, leverage intent data for account selection and prioritisation, craft focused strategies and customised communications, manage multi-channel efforts using appropriate tools, and monitor pipeline results through dashboards, key metrics, and practical optimisation methods you can implement right away.

Elevify advantages

Develop skills

  • Design ABM plays: create focused sequences for executives, technical teams, and nurturing.
  • Select target accounts: apply firmographic, technographic, and intent data effectively.
  • Define ICP and buyers: outline enterprise roles, challenges, and technology indicators.
  • Orchestrate ABM campaigns: coordinate tools, schedules, and sales partnerships.
  • Measure ABM impact: monitor account involvement, pipeline effects, and return on investment.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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