Territorial Marketing Training
Gain expertise in territorial marketing to draw tourists and investors. Master audience segmentation, value propositions, channel strategies, KPI tracking, and stakeholder coordination for data-informed campaigns that boost visits, investments, jobs, and lasting regional growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This training teaches building attractive place offers for visitors and investors, audience segmentation and profiling, and value propositions emphasizing assets, incentives, and experiences. It covers channel selection, campaign and familiarization trip planning, stakeholder coordination, risk management, and KPI monitoring using dashboards, timelines, and reports.
Elevify advantages
Develop skills
- Design territorial KPIs to create clear metrics for tourism and investment quickly.
- Conduct competitive analysis to benchmark regions and identify growth opportunities.
- Profile audiences by segmenting tourists and investors using data-driven personas.
- Develop territory value propositions with targeted messaging for visitors and investors.
- Plan actionable campaigns outlining channels, budgets, and stakeholder responsibilities.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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