Strategic Marketing and Communications Course
Gain expertise in strategic marketing and communications for contemporary brands. Master customer segmentation, value propositions, consistent messaging, integrated channels, and performance metrics to launch campaigns that boost awareness, engagement, and quantifiable growth in sustainable product markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with hands-on skills to segment customers, craft robust value propositions, and develop detailed buyer personas for eco-friendly home goods. You will learn to establish cohesive brand positioning, create succinct messaging frameworks, and devise integrated plans for paid media, PR, CRM, and social channels. Additionally, master setting key performance indicators, designing analytics dashboards, and implementing governance structures, roles, and processes to ensure all campaigns remain aligned and trackable.
Elevify advantages
Develop skills
- Integrated channel planning: develop coordinated paid, CRM, PR, and social strategies.
- Customer segmentation: create targeted personas and compelling value propositions.
- Unified brand messaging: craft consistent positioning and message frameworks.
- Marketing analytics: select effective KPIs, build dashboards, and measure multi-channel results.
- Governance and workflows: establish roles, processes, and guides for seamless execution.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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