Sports Event Marketing Course
Gain expertise in sports event marketing, covering audience research, sponsorship strategies, budget-friendly activations, content planning, and analytics. Attract sponsors, engage fans, boost registrations and revenue, and demonstrate ROI to ensure success and expansion for local sports events.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches you to research local sports races and tournaments, define value for participants and sponsors, and create sponsorship packages. You'll plan timelines, manage budgets efficiently, run promotions, and leverage social, community, and digital channels. Additionally, set KPIs, monitor performance, and produce reports for retention and growth.
Elevify advantages
Develop skills
- Research sports audiences by segmenting local fans, teams, and sponsors quickly.
- Develop sponsorship packages with ROI-focused tiers and compelling presentations.
- Execute low-budget activations through timeline planning, volunteers, and key event interactions.
- Implement content and social media strategies to increase registrations via targeted campaigns.
- Analyze post-event data, report on KPIs, validate sponsor value, and enhance renewals.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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