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Nudging in Marketing Course

Nudging in Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Explore ethical nudging strategies to steer customers toward healthier grocery options in markets like Indonesia. The course delves into behavioral biases, digital choice design for search, product pages, carts, and checkout, plus A/B testing, metrics tracking, and trustworthy implementation amid local challenges.

Elevify advantages

Develop skills

  • Design effective behavioral nudges for e-commerce platforms.
  • Apply key decision biases like defaults and framing to promote healthy choices.
  • Optimize digital choice architecture using visuals, labels, and bundles.
  • Conduct efficient A/B tests to measure and scale successful nudges.
  • Implement ethical nudges that prioritize transparency and user trust.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

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EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. A lot of valuable information.
WiltonCivil Firefighter

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