Marketing Plan Fundamentals Course
Gain mastery in marketing plan essentials by crafting a full strategy for an eco-friendly bottle brand. This includes market analysis, customer insights, 4Ps framework, KPIs, and actionable plans adaptable to various products for driving growth and tracking real results effectively.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Discover how to create a targeted, data-backed plan to boost sales of eco-friendly reusable bottles. Cover market trends, regulations, objectives, KPIs, and positioning. Gain hands-on experience in customer research, segmentation, and competitor analysis. Develop a practical 6-12 month roadmap including budgets, timelines, templates, and tracking methods to test, refine, and expand outcomes successfully.
Elevify advantages
Develop skills
- Develop data-informed marketing strategies for sustainable reusable bottles.
- Create buyer profiles and customer paths for green product rollouts.
- Design 4Ps tactics and pricing for eco-brands cutting plastic use.
- Build 6-12 month plans with budgets, schedules, and campaign outlines.
- Establish SMART KPIs and basic dashboards for monitoring sales and returns.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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