Marketing Performance & Control Course
This course teaches marketing performance tracking and control. Learners master ROI, ROAS, and CPA calculations, build effective dashboards, set benchmarks, optimize budgets, and create executive reports from channel data to drive revenue growth confidently. It equips you with skills for quarterly improvements and smart decisions.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain expertise in key performance metrics, realistic dataset creation, and calculations for ROI, ROAS, CPA, and break-even analysis. Master channel benchmarking, dashboard design, and executive reporting to optimize budgets and enhance quarterly results through effective communication and testing.
Elevify advantages
Develop skills
- Build ROI dashboards from raw channel data for executive views.
- Calculate CPA, ROAS, and ROI to assess channel profitability.
- Design budget reallocations using guardrails and test frameworks.
- Apply benchmarks and funnel data to compare channels and set targets.
- Communicate performance via concise CEO reports with actions.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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