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Marketing Performance & Control Course

Marketing Performance & Control Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Gain expertise in key performance metrics, realistic dataset creation, and calculations for ROI, ROAS, CPA, and break-even analysis. Master channel benchmarking, dashboard design, and executive reporting to optimize budgets and enhance quarterly results through effective communication and testing.

Elevify advantages

Develop skills

  • Build ROI dashboards from raw channel data for executive views.
  • Calculate CPA, ROAS, and ROI to assess channel profitability.
  • Design budget reallocations using guardrails and test frameworks.
  • Apply benchmarks and funnel data to compare channels and set targets.
  • Communicate performance via concise CEO reports with actions.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the Elevify course was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. A lot of valuable information.
WiltonCivil Firefighter

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