Marketing Mix Course
This course equips you with the full marketing mix toolkit for smart products. Learn to create buyer personas, set competitive prices, optimise channels like DTC and retail, run promotions with KPIs and tests, and craft a 6-month go-to-market plan using data to boost revenue and customer loyalty effectively.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to identify target markets, design standout products and apps, price smartly with cost and competitor data, promote effectively for acquisition and retention, select optimal channels, and build a 6-month launch strategy featuring KPIs, dashboards, and experiments for rapid improvements.
Elevify advantages
Develop skills
- Data-driven pricing: Establish profitable prices using real-world costs and benchmarks.
- Target market insights: Develop personas, segments, and competitor analysis swiftly.
- Channel strategy: Select and refine DTC, retail, and marketplace options.
- High-impact promotion: Design KPIs, ad experiments, and cost-effective acquisition.
- Launch optimisation: Plan 6-month roadmaps with metrics, tests, and risk strategies.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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