Marketing & Market Research Course
This course covers the complete marketing process, from researching markets and segmenting customers to analysing rivals and planning actions. Develop data-backed strategies, refine product positioning, and transform slow sales into real growth anywhere.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to define market scope, analyse competitors, profile customers, and identify sales issues for green cleaning products in Latin America. Utilise data from reports, social media, and shops to create solid strategies, strong positioning, and a 3-month plan with KPIs, tests, and reports for stakeholders.
Elevify advantages
Develop skills
- Market research skills: conduct quick, data-focused studies for new areas.
- Competitor analysis: understand prices, sales channels, and brand messages.
- Customer profiling: create detailed personas and purchase habit maps.
- Sales growth diagnosis: find causes of flat sales using simple data.
- Market entry planning: build 90-day plans with KPIs and learning tests.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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