Marketing in the Knowledge Economy Course
Master marketing in the knowledge economy by defining sharp value propositions, pricing and positioning for Latin American buyers, building lean funnels, running low-budget launches, and turning digital products into measurable growth for students and revenue. This hands-on course equips you with practical tools to confidently grow enrollments using repeatable systems.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This hands-on course teaches defining sharp value propositions, positioning digital education offers, validating ideas via tests and surveys, researching Spanish-speaking Latin American audiences, designing compelling offers and pricing, building lean funnels, writing high-converting emails and social posts, and launching with clear metrics for confident, repeatable enrollment growth.
Elevify advantages
Develop skills
- Value proposition design: craft sharp, outcome-driven offers for digital products.
- LATAM offer strategy: set smart pricing, bonuses, and guarantees that convert fast.
- Lean funnel building: design low-budget funnels with high-converting lead magnets.
- Launch optimization: run quick tests, track core metrics, and iterate for growth.
- Localized messaging: write persuasive, culturally tuned copy for Spanish-speaking pros.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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