from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Marketing Automation Course teaches you how to select and justify the proper platform, create effective email and workflow sequences, develop practical lead scoring, and maintain clean and synced CRM data. You will learn to define buyer personas for B2B SaaS, capture and tag contacts accurately, and monitor key funnel metrics to launch, measure, and continuously enhance automated campaigns that generate predictable pipeline.
Elevify advantages
Develop skills
- Build clean CRM syncs: real-time, batch, dedupe rules and data hygiene.
- Design high-converting lead flows: forms, fields, UTM tracking and lifecycle stages.
- Create powerful automation workflows for trials, nurturing, routing and win-back.
- Implement B2B SaaS lead scoring models that turn engagement into qualified MQLs.
- Track and optimize funnel metrics with dashboards, A/B tests and deliverability checks.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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