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Market Mix Modelling Online Course

Market Mix Modelling Online Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The Market Mix Modelling Online Course provides a practical, fast-paced way to build, validate, and optimise MMM suited to US consumer electronics. Learn to turn business goals into measurable objectives, define key KPIs, gather and clean data, choose strong model structures, perform causal checks, and convert results into straightforward budget advice, what-if analyses, and ongoing performance enhancements.

Elevify advantages

Develop skills

  • Define MMM business goals: turn marketing questions into clear model KPIs.
  • Build clean MMM datasets: align sales, media, pricing, and external drivers quickly.
  • Design robust MMM models: handle adstock, saturation, and cross-channel effects.
  • Validate MMM impact: run holdouts, causal checks, and ROI-driven diagnostics.
  • Optimise media budgets: run what-if scenarios and reallocate spend for higher ROI.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the Elevify course was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. A lot of valuable information.
WiltonCivil Firefighter

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