from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Market Mix Modelling Online Course provides a practical, fast-paced way to build, validate, and optimise MMM suited to US consumer electronics. Learn to turn business goals into measurable objectives, define key KPIs, gather and clean data, choose strong model structures, perform causal checks, and convert results into straightforward budget advice, what-if analyses, and ongoing performance enhancements.
Elevify advantages
Develop skills
- Define MMM business goals: turn marketing questions into clear model KPIs.
- Build clean MMM datasets: align sales, media, pricing, and external drivers quickly.
- Design robust MMM models: handle adstock, saturation, and cross-channel effects.
- Validate MMM impact: run holdouts, causal checks, and ROI-driven diagnostics.
- Optimise media budgets: run what-if scenarios and reallocate spend for higher ROI.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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