from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Luxury Marketing Course provides a practical guide to establish and expand a premium brand in New York and Dubai. You will learn about targeting wealthy customers, subtle brand positioning, pricing strategies and creating scarcity, superior customer experiences, and specific channels like exclusive events, influencers, and personal concierge services, along with key performance indicators, monitoring tools, and simple testing approaches to maintain prestige while achieving successful product launches.
Elevify advantages
Develop skills
- Luxury market mapping: assess size, segments and position brands in NY and Dubai.
- Affluent segmentation: identify high-value luxury buyer profiles that lead to sales.
- High-touch CX design: create VIP experiences across online, stores and concierge services.
- Pricing and scarcity: develop waiting lists, pricing levels and value narratives without price cuts.
- Luxury launch analytics: monitor KPIs, evaluate channels and refine budgets efficiently.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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