Luxury Marketing Course
4.5/5
This course equips participants with essential strategies for luxury brand development in competitive markets like New York and Dubai, focusing on affluent customer engagement, premium positioning, and performance measurement for successful launches.

4.5 in the evaluation
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Luxury Marketing Course provides a practical guide to establish and expand a premium brand in New York and Dubai. You will learn about targeting wealthy customers, subtle brand positioning, pricing strategies and creating scarcity, superior customer experiences, and specific channels like exclusive events, influencers, and personal concierge services, along with key performance indicators, monitoring tools, and simple testing approaches to maintain prestige while achieving successful product launches.
Elevify advantages
Develop skills
- Luxury market mapping: assess size, segments and position brands in NY and Dubai.
- Affluent segmentation: identify high-value luxury buyer profiles that lead to sales.
- High-touch CX design: create VIP experiences across online, stores and concierge services.
- Pricing and scarcity: develop waiting lists, pricing levels and value narratives without price cuts.
- Luxury launch analytics: monitor KPIs, evaluate channels and refine budgets efficiently.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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