Integrated Marketing Communications Course
Gain expertise in integrated marketing communications tailored for sustainable fashion brands. This course teaches you to build detailed buyer personas, define strong brand positioning, design comprehensive 3-month campaign plans, synchronise multiple marketing channels, and apply practical templates, KPI tracking, and governance tools to achieve consistent and impactful marketing outcomes that resonate with audiences and deliver measurable success.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Discover a straightforward, hands-on approach to creating unified marketing campaigns for sustainable fashion. Master defining brand positioning, developing key message pillars, and tailoring content for paid ads, owned channels, retail experiences, PR efforts, and social media. Leverage ready-to-use templates, governance structures, and 12-week planning tools to unite your team, monitor key performance indicators, steer clear of greenwashing pitfalls, and quickly produce reliable, trackable results.
Elevify advantages
Develop skills
- Develop 3-month IMC plans with 12-week calendars, channel mixes, and campaign cadences.
- Master brand positioning through sharp promises, message pillars, and tone of voice.
- Create audience segments with detailed personas, journeys, and priority targets.
- Align paid, owned, PR, retail, and social channels around a unified core story.
- Implement governance frameworks, workflows, asset rules, and KPIs for reliable execution.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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